Why More Canadians Are Choosing Pre-Construction Homes in 2025
Leah Morrison
Real Estate Analyst

The Canadian housing market has seen a significant shift in buyer preferences over the past few years, with pre-construction homes gaining unprecedented popularity in 2025. This trend represents more than just a reaction to housing shortages—it reflects changing lifestyle priorities, economic considerations, and a forward-looking approach to homeownership.
The Numbers Tell the Story
According to the Canadian Real Estate Association (CREA), pre-construction purchases now account for approximately 38% of all new home acquisitions in major urban centers, up from 24% in 2022. This dramatic increase has been particularly pronounced in the following regions:
- Greater Toronto Area: 42% of new home purchases
- Vancouver Metropolitan Area: 39% of new home purchases
- Ottawa-Gatineau Region: 36% of new home purchases
- Calgary-Edmonton Corridor: 31% of new home purchases
But what's driving this substantial shift toward buying homes that don't yet exist?
Economic Factors Driving the Trend
Price Appreciation During Construction
One of the most compelling reasons Canadians are choosing pre-construction is the potential for equity growth before even moving in. With the national average home price increasing by 8.3% annually, buyers who purchased pre-construction homes in 2022-2023 have seen their property values increase by 15-22% by completion.
"We purchased our pre-construction townhouse in Mississauga two years ago for $780,000," says Michael Cheng, a 34-year-old software engineer. "Similar units in our development are now selling for $950,000 as we approach our closing date. That's equity we wouldn't have gained if we'd purchased a resale property."
Extended Deposit Structures
The deposit structure for pre-construction homes has become increasingly attractive to buyers facing affordability challenges. Rather than requiring the full down payment upfront, developers typically offer extended deposit schedules:
- 5% upon signing
- 5% at 30 days
- 5% at 90 days
- 5% at 180 days
- 5% at occupancy
This staggered approach allows buyers to accumulate their down payment over time, making homeownership more accessible in a market where saving the traditional 20% down payment has become increasingly difficult.
Insulation from Interest Rate Fluctuations
With the Bank of Canada's interest rate policies remaining uncertain, pre-construction buyers appreciate the extended timeline to prepare for their mortgage requirements.
"When we signed our purchase agreement in early 2024, interest rates were at their peak," explains Samantha Gill, a first-time homebuyer in Ottawa. "Our 2.5-year construction timeline gives us confidence that we'll be securing our mortgage in a more favorable rate environment, and we've had time to increase our income in the meantime."
Lifestyle and Practical Considerations
Modern Design and Energy Efficiency
Today's pre-construction homes are being built with significantly higher energy efficiency standards and contemporary design elements that appeal to environmentally conscious and design-oriented buyers.
New building code requirements implemented in 2024 mandate:
- Enhanced insulation requirements reducing energy consumption by up to 25%
- Smart home technology integration as standard in most new developments
- Electric vehicle charging infrastructure in all new multi-family buildings
- Water conservation fixtures reducing usage by up to 30%
"The energy efficiency of our pre-construction home was a major selling point," notes Emma Thompson, who purchased a pre-construction home in Vancouver. "The projected utility savings of $250 monthly compared to equivalent older homes made the decision easy, not to mention the environmental benefits."
Customization Options
The ability to personalize a home before construction is completed remains one of the strongest attractions of pre-construction purchases. In 2025, developers are offering increasingly sophisticated customization options:
- Virtual reality design studios allowing buyers to visualize customizations
- Expanded finish options beyond traditional developer packages
- Structural modification options in detached and semi-detached homes
- Smart home technology packages with varying levels of automation
- Wellness-focused upgrades including advanced air filtration and water purification systems
Work-From-Home Adaptability
Perhaps most significantly, post-pandemic work arrangements continue to influence housing preferences. New developments have responded with designs specifically accommodating remote work:
- Dedicated home office spaces with enhanced soundproofing
- High-speed fiber internet connections as standard
- Co-working spaces within condominium developments
- Improved acoustic insulation between units in multi-family buildings
Government Incentives Boosting Pre-Construction Appeal
Federal and provincial governments have introduced several programs specifically benefiting pre-construction buyers:
First-Time Home Buyer Incentive Enhancements
The federal government's expansion of the First-Time Home Buyer Incentive now offers more substantial benefits for pre-construction purchases, including:
- Increased shared equity percentage (up to 10%) for pre-construction purchases
- Extended income qualification thresholds in high-cost markets
- Additional tax credits for energy-efficient new construction
GST/HST New Housing Rebate
The GST/HST New Housing Rebate continues to provide significant tax relief for new construction buyers, with recent enhancements increasing the maximum rebate amounts in recognition of higher housing costs.
Challenges and Considerations
Despite the growing popularity, pre-construction purchases come with unique considerations:
Construction Delays
Supply chain challenges and labor shortages continue to affect construction timelines. Industry data shows that projects launched in 2025 are experiencing average delays of 4-7 months, requiring buyers to maintain flexible living arrangements.
Completion Risk
While rare, developer insolvency remains a concern. Buyers should verify that their deposits are held in trust accounts and protected by new home warranty programs like Tarion in Ontario.
Mortgage Qualification Uncertainty
Buyers must be aware that mortgage pre-approvals typically expire after 90-120 days, creating uncertainty for properties that won't be completed for years. Working with lenders offering extended rate holds or developing contingency plans for higher rate scenarios remains essential.
Looking Ahead: The Future of Pre-Construction in Canada
Industry experts predict the pre-construction trend will continue strengthening through 2026, with several emerging developments:
- Increased focus on mid-sized developments in suburban areas with improved transit connections
- Growth in mixed-use developments combining residential, retail, and office space
- Expansion of rent-to-own programs for pre-construction properties
- Enhanced virtual tools for monitoring construction progress remotely
"Pre-construction purchases represent a forward-looking approach to homeownership," explains Dr. Alisha Menon, housing economist at the University of Toronto. "Buyers are increasingly willing to delay gratification for the benefits of newer designs, better energy efficiency, and the potential for equity growth during the construction period."
As housing needs and preferences continue evolving, pre-construction homes have moved from an alternative option to a mainstream choice for Canadian homebuyers looking to balance affordability, customization, and long-term value.
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Author
Leah Morrison
Real Estate Analyst